Virtually all of the search engines, including Google are now offering some type of pay for placement ad opportunity. This allows businesses to integrate their content on the search results and category pages of the major search engines and directories in a prominent way. The major pay for placement programs integrate the pay-per-click search listings in their search results page. A firm can control exactly how much traffic is driven to their website each day and the cost associated with that traffic. For example, a company that sells widgets can bid to have their website's search listings to show up on the first page of Aol, Netscape, Goto, Excite and many more for the keyword "widget".

The key to effectively using this type of advertising is to create a program that provides a cost effective cost per click by selecting the right keywords and have those results displayed on the most appropriate websites. WebDesign has affiliations with the largest vendors in the industry and can ensure your pay-per-placement program is fully maximized.